Case study · No. 09
TuttoCasa.
The look of a designer. None of the bill.
Case study · No. 09
The look of a designer. None of the bill.
A human interior designer charges two to eight thousand dollars for a single room, then runs you through weeks of mood boards and revision fees before anything reaches the floor. First-home buyers and renovators have the taste and the Pinterest board. What they don't have is the budget, the patience, or the confidence to spec a room themselves.
This one was our own brief. We wanted to see the designer that doesn't send a bill, so we built it: describe the room or show a photo you love, and get back a finished scheme in minutes. Real products, each one priced, a full costed schedule, and a photoreal render of your space.
Schemes returned by the app, each one a real, costed, buyable room.
01. The persona. The product has a face and a voice: Fernando, the designer who happens to know what everything costs. Warm, decisive, Australian. He leads with a decision, names the product, states the price, and never buries you in ten options. The voice is the brand.
02. The app. An Expo / React Native app with a state-machine flow: describe a room, paste a board, or snap a photo. Image generation runs on Gemini's latest model to return a photoreal render in the same palette every time. No reanimated, no New-Architecture boot-crashes — lessons banked from building the studio's earlier apps.
03. The schedule. Under the render sits the real work: a zero-dependency pricing core that turns a look into a costed, supplier-linked material schedule — tiles, tapware, flooring, the lot — with box and wastage maths that match what a tradesperson would actually order. "Make it cheaper" swaps a feature tile for a porcelain that reads the same from a metre away and re-prices on the spot.
04. The model. Three free schemes, then credits. A consumer tier for renovators, a pro tier on the roadmap for designers who want NATSPEC-grade output and a client portal. Pricing set by research, not a guess.
TuttoCasa closes the gap between a Pinterest board and a buildable room. The render sells the look; the schedule makes it real; the price kills the anxiety that stops most renovations before they start. It is the studio proving, on its own product, that taste and software belong in the same hands.
Launched and live. The first 30 days are still being measured — we'll publish the numbers when they're real.
If you're here for the software
TuttoCasa is a working product, not a brochure with a contact form: a native app, an image pipeline, a pricing backend, and accounts that have to be cared for long after launch. That changes the shape of the work.
So a software commission isn't a three-week couture launch. It's scoped on its own cadence at the intake call, and it ships with a care plan rather than being handed over and abandoned. If you have a product brief rather than a site brief, say so in the intake. The studio builds both, with the same hands.
"The look of a designer. None of the bill."TuttoCasa
From the atelier
We don't only build sites for other people's brands. TuttoCasa is the studio betting on its own taste — and proving the pricing underneath it is honest.
Luigi Turco, Maison Turco
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