01
On the death of the agency website.
The hero video. The three-word headline. The marquee of logos. The seven-office manifesto. The template that spawned a thousand indistinguishable studios — and what comes after it.
"Every agency on the internet now looks like every other agency on the internet, because every agency on the internet was built by the same template, sold to the same procurement officer, in a market that no longer exists in the shape it was sold to."
Read the essay →