Case study · No. 11
Power Spark Solution.
A Melbourne electrician's site with his own face on it, and a booking flow that lands on his calendar.
Case study · No. 11
A Melbourne electrician's site with his own face on it, and a booking flow that lands on his calendar.
Andrea Turco is a newly licensed Melbourne electrician. New business, no reviews, no photo library, no website. What he did have was the thing every tradie site fakes with stock photography: himself. A face a homeowner can look at before they hand over their keys.
The commission was a full trade site built around trust, and something most trade sites never get: a booking flow that doesn't end at a contact form. Every enquiry had to land as a scheduled job, not an email waiting to be missed from the top of a ladder.
01 · Identity from the logo up. The first pass leaned on the usual electrician grammar: dark theme, neon accents. It looked like a gaming rig. We tore it out and rebuilt the palette from his actual logo (royal blue, sky, deep navy, white) so the site and the sticker on his van read as one business.
02 · Real-face imagery. No stock men in hi-vis. Every service photograph on the site is anchored on Andrea himself: at the switchboard, fitting downlights, installing an EV charger, generated from his own reference photos so the man who shows up at the door is the man on the site.
03 · The BackOnTools spine. This is the flagship proof of the pairing: a Maison Turco site wired into BackOnTools end to end. A three-step booking concierge (service, live calendar slot, details) posts straight into BackOnTools and lands as a scheduled job on Andrea's calendar. An AI receptionist answers questions on the site, quotes nothing it shouldn't, and books jobs through the same pipe. Every lead was verified delivered before we called it wired.
04 · Depth, not a brochure. Thirteen pages: home, six service pages, about, work, reviews, areas, contact. Each with its own search schema, all sharing the concierge and the receptionist. Sub-page refinement is still in progress.
02 · EV charging and residential work, photographed the way the jobs actually look.
The build is live and taking bookings: site, concierge, receptionist and calendar all speaking to each other. What's left is the paperwork only Andrea can supply: licence number on the footer, his own domain, real job photos as they accumulate. The site is ready for all of it.
The first 30 days are still being measured. We'll publish the numbers when they're real.
From the atelier
Most trade sites end at a contact form and a prayer. This one ends on a calendar. Wiring a site into BackOnTools so a lead becomes a scheduled job: that's the whole thesis of the studio, proven on family first.
Luigi Turco, Maison Turco
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