Plan & Plate.

Dinner is decided badly, at five o’clock, on an empty stomach.

The average household answers the same question seven times a week and answers it worse each time. Meal planning apps existed, but they asked you to build the plan yourself, then handed you a recipe list with no idea what any of it cost at your actual supermarket.

Plan & Plate came to the studio wanting the whole thing built: the website and the app. You describe how you eat, in your own words, and a full week comes back, already costed.

A website, a native app, and a grocery list that knows what things cost.

01. The site. The front door had one job: make a stranger understand the product in a sentence and send them to the App Store. Plan better, eat better. Every meal, every day, planned for you.

02. The plan. You write how you want to eat, in plain words. Quick weekday dinners. High protein, no gluten. A seven day plan comes back in seconds, with calories and macros counted per day, and a one tap swap on anything you do not fancy.

03. The shop. Under the plan sits the harder work: more than nine hundred recipes, each verified against Australian nutrition data, and a shopping list that prices itself against weekly Australian supermarket data. The camera reads what is already in the fridge so nothing gets bought twice.

04. The household. A plan for one person is a different product to a plan for a family, so every member carries their own profile: what they will not eat, what they cannot eat, and what they ask for.

The week is decided before Monday, and it adds up.

Plan & Plate closes the gap between wanting to eat well and actually doing it. The plan removes the decision, the nutrition data keeps it honest, and the priced shopping list means nobody finds out what the week costs at the checkout.

Launched and live. The first 30 days are still being measured. We'll publish the numbers when they're real.